Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $59.95
  • ISBN-10: 0765625644
  • ISBN-13: 9780765625649
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Marketing Research
  • Year: 2009
  • Edition: 8th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780470087022
  • ISBN: 0470087021
Advertising Media Planning, Seventh Edition
  • Year: 2008
  • Edition: 7th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780071703123
  • ISBN: 0071703128
Adobe Photoshop CS5 Classroom in a Book
  • Year: 2006
  • Edition: 1st
  • Publisher: Adobe Press
  • Type: Paperback
  • ISBN13: 9780321701763
  • ISBN: 0321701763