Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $59.95
  • ISBN-10: 0765625644
  • ISBN-13: 9780765625649
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Hey, Whipple, Squeeze This: A Guide to Creating Great...
  • Year: 2002
  • Edition: 3rd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470190739
  • ISBN: 0470190736
Adobe Photoshop CS5 Classroom in a Book
  • Year: 2006
  • Edition: 1st
  • Publisher: Adobe Press
  • Type: Paperback
  • ISBN13: 9780321701763
  • ISBN: 0321701763
Advertising: Concept and Copy (Second Edition)
  • Year: -0001
  • Edition: Second
  • Publisher: W. W. Norton & Company
  • Type: Paperback
  • ISBN13: 9780393731590
  • ISBN: 0393731596