
Advertising Account Planning: Planning and Managing an IMC Campaign
by Jugenheimer, D. W.- List Price: $59.95
- ISBN-10: 0765625644
- ISBN-13: 9780765625649
- Edition: 2nd
- Type: Paperback
- Publisher: Routledge
About The Book
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
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