Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $59.95
  • ISBN-10: 0765625644
  • ISBN-13: 9780765625649
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

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