Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $59.95
  • ISBN-10: 0765625644
  • ISBN-13: 9780765625649
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Killing the Cover Letter
  • Year: 2008
  • Edition: null
  • Publisher: Hale Fred Press
  • Type: Paperback
  • ISBN13: 9780615255408
  • ISBN: 061525540X
Hitting the Sweet Spot: How Consumer Insights Can Inspire...
  • Year: 2006
  • Edition: unknown
  • Publisher: The Copy Workshop
  • Type: Paperback
  • ISBN13: 9781887229098
  • ISBN: 1887229094
Cases in Advertising Management
  • Year: -0001
  • Edition: 1st
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780765622617
  • ISBN: 0765622610