Integrated Brand Promotion Management: Text, Cases, and Exercises

Integrated Brand Promotion Management: Text, Cases, and Exercises

by MURPHY JOHN H
  • List Price: $106.00
  • ISBN-10: 0757577911
  • ISBN-13: 9780757577918
  • Edition: 1st
  • Type: Paperback
  • Publisher: Kendall Hunt Publishing

About The Book

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and... Read more

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