Advertising and IMC Principles and Practice

Advertising and IMC Principles and Practice

by Sandra Moriarty
  • List Price: $286.65
  • ISBN-10: 0132163640
  • ISBN-13: 9780132163644
  • Edition: 9th
  • Type: Paperback
  • Publisher: Pearson

About The Book

An accessible and well-written approach to advertising.   Advertising tracks the changes in today’s dynamic world of media and marketing... Read more

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