
Advertising and IMC Principles and Practice
by Sandra E. Moriarty- List Price: $286.65
- ISBN-10: 0132163640
- ISBN-13: 9780132163644
- Edition: 9th
- Type: Unknown Binding
- Publisher: Pearson
About The Book
An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing... Read more
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