Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

by Hawkins, Delbert
  • List Price: $59.98
  • ISBN-10: 0077294106
  • ISBN-13: 9780077294106
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

Marketing Research: An Applied Orientation
  • Year: 2007
  • Edition: 6th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780136085430
  • ISBN: 0136085431
Consumer Behavior
  • Year: -0001
  • Edition: 9th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073404769
  • ISBN: 0073404764
MKTG 5
$200

MKTG 5

  • Year: -0001
  • Edition: 5th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781111528096
  • ISBN: 1111528098