Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

by Hawkins, Delbert
  • List Price: $216.00
  • ISBN-10: 0077294106
  • ISBN-13: 9780077294106
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

SELL 2 (with Printed Access Card)
$441

SELL 2 (with Printed Access Card)

  • Year: 2011
  • Edition: 2nd
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781111528232
  • ISBN: 1111528233
Market-Based Management (5th Edition)
$249

Market-Based Management (5th Edition)

  • Year: 2008
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132336536
  • ISBN: 0132336537
Marketing
$392

Marketing

  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073529936
  • ISBN: 0073529931
Close