Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Rel

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Rel

by Paul Gillin
  • List Price: $27.95
  • ISBN-10: 0874349001
  • ISBN-13: 9780470639337
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not... Read more

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