Global Marketing Management

Global Marketing Management

by Masaaki (Mike) Kotabe
  • List Price: $248.95
  • ISBN-10: 0470381116
  • ISBN-13: 9780470381113
  • Edition: 5th
  • Type: Paperback
  • Publisher: Wiley

About The Book

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive... Read more

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