
Marketing Strategy: A Decision Focused Approach
by Walker, Orville- List Price: $183.67
- ISBN-10: 0073381152
- ISBN-13: 9780073381152
- Edition: 7th
- Type: Paperback
- Publisher: McGraw-Hill/Irwin
About The Book
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of... Read more
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