Marketing Strategy: A Decision Focused Approach

Marketing Strategy: A Decision Focused Approach

by Walker, Orville
  • List Price: $183.67
  • ISBN-10: 0073381152
  • ISBN-13: 9780073381152
  • Edition: 7th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of... Read more

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