Essentials of Marketing Research (with Qualtrics Card)
by William G. Zikmund- List Price: $307.95
- ISBN-10: 1439047545
- ISBN-13: 9781439047545
- Edition: 4th
- Type: Paperback
- Publisher: South-Western College Pub
About The Book
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in... Read more
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