Basic Marketing: A Marketing Strategy Planning Approach

Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault, Jr.
  • List Price: $246.33
  • ISBN-10: 0073529958
  • ISBN-13: 9780073529950
  • Edition: 18th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy... Read more

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