
Basic Marketing: A Marketing Strategy Planning Approach
by William D. Perreault, Jr.- List Price: $246.33
- ISBN-10: 0073529958
- ISBN-13: 9780073529950
- Edition: 18th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy... Read more
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