Advertising: Principles & Practice
by Moriarty, Sandra E.- List Price: $220.00
- ISBN-10: 0132224151
- ISBN-13: 9780132224154
- Edition: 8th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media,... Read more
Related Books
- Year: 2011
- Edition: 2nd
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9780538481342
- ISBN: 053848134X
$2450
Consumer Behavior
- Year: -0001
- Edition: 5th
- Publisher: Cengage Learning
- Type: Hardcover
- ISBN13: 9780547079929
- ISBN: 0547079923
- Year: -0001
- Edition: Second
- Publisher: W. W. Norton & Company
- Type: Paperback
- ISBN13: 9780393731590
- ISBN: 0393731596