Advertising: Principles & Practice

Advertising: Principles & Practice

by Moriarty, Sandra E.
  • List Price: $220.00
  • ISBN-10: 0132224151
  • ISBN-13: 9780132224154
  • Edition: 8th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media,... Read more

FINDING THE BEST PRICES

Related Books

Integrated Advertising, Promotion, and Marketing...
  • Year: -0001
  • Edition: 5th
  • Publisher: Pearson College Div
  • Type: Paperback
  • ISBN13: 9780132538961
  • ISBN: 0132538962
Sports Marketing: A Strategic Perspective (4th Edition)
  • Year: -0001
  • Edition: 4th
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780132285353
  • ISBN: 0132285355
Marketing (Available Titles CourseMate)
  • Year: 2010
  • Edition: 11st
  • Publisher: South-Western College/West
  • Type: Hardcover
  • ISBN13: 9781439039427
  • ISBN: 1439039429