Advertising: Principles & Practice
by Moriarty, Sandra E.- List Price: $220.00
- ISBN-10: 0132224151
- ISBN-13: 9780132224154
- Edition: 8th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media,... Read more
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