Advertising: Principles & Practice

Advertising: Principles & Practice

by Moriarty, Sandra E.
  • List Price: $220.00
  • ISBN-10: 0132224151
  • ISBN-13: 9780132224154
  • Edition: 8th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media,... Read more

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