Advertising: Principles & Practice
by Moriarty, Sandra E.- List Price: $220.00
- ISBN-10: 0132224151
- ISBN-13: 9780132224154
- Edition: 8th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media,... Read more
Related Books
- Year: -0001
- Edition: 59255th
- Publisher: iUniverse
- Type: Paperback
- ISBN13: 9781440158278
- ISBN: 1440158274
- Year: 2002
- Edition: 11st
- Publisher: Wiley
- Type: Paperback
- ISBN13: 9780470169810
- ISBN: 0470169818
- Year: 2009
- Edition: 4th
- Publisher: South-Western College Pub
- Type: Paperback
- ISBN13: 9781439047545
- ISBN: 1439047545