New Products Management

New Products Management

by Crawford, C. Merle
  • List Price: $400.00
  • ISBN-10: 0073404802
  • ISBN-13: 9780073404806
  • Edition: 10th
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the... Read more

FINDING THE BEST PRICES

Related Books

Principles of Marketing (14th Edition)
  • Year: -0001
  • Edition: 14th
  • Publisher: Prentice Hall/Pearson
  • Type: Paperback
  • ISBN13: 9780132167123
  • ISBN: 0132167123
Advertising and Promotion: An Integrated Marketing...
  • Year: -0001
  • Edition: 9th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073404868
  • ISBN: 0073404861
Selling Today (12th Edition)
  • Year: 2003
  • Edition: 12nd
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132109864
  • ISBN: 0132109867