Advertising: Concept and Copy (Second Edition)

Advertising: Concept and Copy (Second Edition)

by Felton, George
  • List Price: $60.00
  • ISBN-10: 0393731596
  • ISBN-13: 9780393731590
  • Edition: Second
  • Type: Paperback
  • Publisher: W. W. Norton & Company

About The Book

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're... Read more

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