Advertising: Concept and Copy

Advertising: Concept and Copy

by Felton, George
  • List Price: $60.00
  • ISBN-10: 0393731596
  • ISBN-13: 9780393731590
  • Edition: Second
  • Type: Paperback
  • Publisher: W. W. Norton & Company

About The Book

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're... Read more

FINDING THE BEST PRICES

Related Books

A Technique for Producing Ideas (Advertising Age Classics...
  • Year: 2003
  • Edition: 1st
  • Publisher: McGrawHill Education
  • Type: Paperback
  • ISBN13: 9780071410946
  • ISBN: 0071410945
Advertising by Design: Generating and Designing Creative...
  • Year: 2010
  • Edition: 2nd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470362686
  • ISBN: 0470362685
Hitting the Sweet Spot: How Consumer Insights Can Inspire...
  • Year: 2006
  • Edition: unknown
  • Publisher: The Copy Workshop
  • Type: Paperback
  • ISBN13: 9781887229098
  • ISBN: 1887229094