Advertising: Concept and Copy

by Felton, George

List Price: $60.00
ISBN-10: 0393731596
ISBN-13: 9780393731590

Edition: Second
Type: Paperback
Publisher: W. W. Norton & Company

About The Book

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're... Read more

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