Advertising: Concept and Copy

Advertising: Concept and Copy

by Felton, George
  • List Price: $60.00
  • ISBN-10: 0393731596
  • ISBN-13: 9780393731590
  • Edition: Second
  • Type: Paperback
  • Publisher: W. W. Norton & Company

About The Book

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're... Read more

FINDING THE BEST PRICES

Related Books

Global Marketing and Advertising: Understanding Cultural...
  • Year: -0001
  • Edition: Third
  • Publisher: SAGE Publications, Inc
  • Type: Paperback
  • ISBN13: 9781412970419
  • ISBN: 1412970415
Hey, Whipple, Squeeze This: A Guide to Creating Great...
  • Year: 2002
  • Edition: 3rd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470190739
  • ISBN: 0470190736
The Case Study Handbook: How to Read, Discuss, and Write...
  • Year: -0001
  • Edition:
  • Publisher: Harvard Business Review Press
  • Type: Paperback
  • ISBN13: 9781422101582
  • ISBN: 1422101584