Advertising: Concept and Copy
by Felton, George- List Price: $60.00
- ISBN-10: 0393731596
- ISBN-13: 9780393731590
- Edition: Second
- Type: Paperback
- Publisher: W. W. Norton & Company
About The Book
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're... Read more
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