Advertising: Concept and Copy

Advertising: Concept and Copy

by Felton, George
  • List Price: $60.00
  • ISBN-10: 0393731596
  • ISBN-13: 9780393731590
  • Edition: Second
  • Type: Paperback
  • Publisher: W. W. Norton & Company

About The Book

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're... Read more

FINDING THE BEST PRICES

Related Books

Advertising Creative: Strategy, Copy, and Design
  • Year: -0001
  • Edition: Second Edition
  • Publisher: Sage Publications, Inc
  • Type: Paperback
  • ISBN13: 9781412974912
  • ISBN: 1412974917
The Associated Press Stylebook and Briefing on Media Law...
  • Year: -0001
  • Edition: 45th
  • Publisher: Basic Books
  • Type: Paperback
  • ISBN13: 9780465021871
  • ISBN: 0465021875
Advertising Research: Theory & Practice (2nd Edition)
  • Year: -0001
  • Edition: 2nd
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132128322
  • ISBN: 0132128322