
MARKETING MANAGEMENT
by Peter, J. Paul- List Price: $193.67
- ISBN-10: 0073381136
- ISBN-13: 9780073381138
- Edition: 9th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of... Read more
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