MARKETING MANAGEMENT

MARKETING MANAGEMENT

by J. Paul Peter
  • List Price: $193.75
  • ISBN-10: 0073381136
  • ISBN-13: 9780073381138
  • Edition: 9th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of... Read more

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