Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

by George E. Belch
  • List Price: $193.44
  • ISBN-10: 0073404861
  • ISBN-13: 9780073404868
  • Edition: 9th
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and... Read more

FINDING THE BEST PRICES

Related Books

Gendered Lives: Communication, Gender and Culture
  • Year: 2001
  • Edition: 9th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495794165
  • ISBN: 0495794163
Intercultural Competence: Interpersonal Communication...
  • Year: -0001
  • Edition: 6th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205595754
  • ISBN: 0205595758
A Speaker's Guidebook: Text and Reference
  • Year: -0001
  • Edition: Fourth Edition
  • Publisher: Bedford / St. Martin's
  • Type: Paperback
  • ISBN13: 9780312472825
  • ISBN: 031247282X