
Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
by George E. Belch- List Price: $193.44
- ISBN-10: 0073404861
- ISBN-13: 9780073404868
- Edition: 9th
- Type: Hardcover
- Publisher: McGraw-Hill Education
About The Book
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and... Read more
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