Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

by George E. Belch
  • List Price: $193.44
  • ISBN-10: 0073404861
  • ISBN-13: 9780073404868
  • Edition: 9th
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and... Read more

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