Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

by George E. Belch
  • List Price: $193.44
  • ISBN-10: 0073404861
  • ISBN-13: 9780073404868
  • Edition: 9th
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and... Read more

FINDING THE BEST PRICES

Related Books

Communication Research: Asking Questions, Finding Answers
  • Year: 2010
  • Edition: 3rd
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073406763
  • ISBN: 0073406767
Quantitative Research Methods for Communication: A...
  • Year: -0001
  • Edition: PAP/CDR
  • Publisher: Oxford University Press
  • Type: Paperback
  • ISBN13: 9780195337471
  • ISBN: 0195337476
News Reporting and Writing
  • Year: 2011
  • Edition: Tenth
  • Publisher: Bedford/St. Martin's
  • Type: Paperback
  • ISBN13: 9780312618117
  • ISBN: 0312618115