Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

by William D. Perreault Jr.
  • List Price: $246.50
  • ISBN-10: 0073381055
  • ISBN-13: 9780073381053
  • Edition: 17th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning... Read more

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