
Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
by William D. Perreault Jr.- List Price: $246.50
- ISBN-10: 0073381055
- ISBN-13: 9780073381053
- Edition: 17th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning... Read more
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