Consumer Behavior

Consumer Behavior

by Leon Schiffman
  • List Price: $260.00
  • ISBN-10: 0135053013
  • ISBN-13: 9780135053010
  • Edition: 10th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of... Read more

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