
Consumer Behavior
by Schiffman, Leon G.- List Price: $260.00
- ISBN-10: 0135053013
- ISBN-13: 9780135053010
- Edition: 10th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of... Read more
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