Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

by Ray Kordupleski
  • List Price: $34.95
  • ISBN-10: 1893673073
  • ISBN-13: 9781893673076
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pinnaflex Educational Resources inc

About The Book

Although the field is still in its infancy, there is an emerging art and science of customer value management that is proving its worth. Firms of all... Read more

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