International Marketing

International Marketing

by Philip; Gilly, Mary; Graham, John Cateora
  • List Price: $53.98
  • ISBN-10: 007352994X
  • ISBN-13: 9780073529943
  • Edition: 15th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material... Read more

FINDING THE BEST PRICES

Related Books

Strategic Marketing Problems: Cases and Comments (12th...
  • Year: 2009
  • Edition: 12nd
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136107064
  • ISBN: 0136107060
E-Marketing (6th Edition)
  • Year: 2011
  • Edition: 6th
  • Publisher: Prentice Hall
  • Type: Paperback
  • ISBN13: 9780132147552
  • ISBN: 0132147556
Marketing Strategy: A Decision Focused Approach
  • Year: 2010
  • Edition: 7th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073381152
  • ISBN: 0073381152