International Marketing

International Marketing

by Cateora, Philip; Gilly, Mary; Graham, John
  • List Price: $45.00
  • ISBN-10: 007352994X
  • ISBN-13: 9780073529943
  • Edition: 15th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material... Read more

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