International Marketing
by Cateora, Philip; Gilly, Mary; Graham, John- List Price: $45.00
- ISBN-10: 007352994X
- ISBN-13: 9780073529943
- Edition: 15th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material... Read more
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