International Marketing

by Cateora, Philip

List Price: $256.70
ISBN-10: 007352994X
ISBN-13: 9780073529943

Edition: 15th
Type: Hardcover
Publisher: McGraw-Hill Education

About The Book

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material... Read more

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International Marketing

About The Book

Related Books

Strategic Market Management

Marketing Research: An Applied Orientation

Basic Marketing: A Marketing Strategy Planning Approach

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