Marketing: The Core

Marketing: The Core

by Roger Kerin
  • List Price: $197.95
  • ISBN-10: 0078112060
  • ISBN-13: 9780078112065
  • Edition: 4th
  • Type: Paperback
  • Publisher: McGraw-Hill/Irwin

About The Book

Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in... Read more

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