Principles of Marketing (14th Edition)

Principles of Marketing (14th Edition)

by Philip Kotler
  • List Price: $257.20
  • ISBN-10: 0132167123
  • ISBN-13: 9780132167123
  • Edition: 14th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who... Read more

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