Principles of Marketing (14th Edition)
by Philip Kotler- List Price: $257.20
- ISBN-10: 0132167123
- ISBN-13: 9780132167123
- Edition: 14th
- Type: Hardcover
- Publisher: Prentice Hall
About The Book
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who... Read more
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