Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

by Moore, Geoffrey A.
  • List Price: $27.50
  • ISBN-10: 1841120634
  • ISBN-13: 9781841120638
  • Edition: Revised
  • Type: Paperback
  • Publisher: John Wiley & Sons Inc

About The Book

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the... Read more

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