Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
by Moore, Geoffrey A.- List Price: $27.50
- ISBN-10: 1841120634
- ISBN-13: 9781841120638
- Edition: Revised
- Type: Paperback
- Publisher: John Wiley & Sons Inc
About The Book
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the... Read more
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