Contemporary Advertising

Contemporary Advertising

by Arens, William
  • List Price: $170.40
  • ISBN-10: 0073530034
  • ISBN-13: 9780073530031
  • Edition: 13rd
  • Type: Loose Leaf
  • Publisher: McGraw-Hill Education

About The Book

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is... Read more

FINDING THE BEST PRICES

Related Books

Marketing Research
  • Year: -0001
  • Edition: 6th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780136027041
  • ISBN: 0136027040
Advertising and Integrated Brand Promotion
  • Year: -0001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780538473323
  • ISBN: 0538473320
Services Marketing (5th Edition)
  • Year: -0001
  • Edition: 5th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073380933
  • ISBN: 0073380938