Contemporary Advertising
by W. Arens- List Price: $160.00
- ISBN-10: 0073530034
- ISBN-13: 9780073530031
- Edition: 13rd
- Type: Paperback
- Publisher: Irwin Professional Pub
About The Book
CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is... Read more
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