Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by Terence A. Shimp
  • List Price: $425.95
  • ISBN-10: 0324593600
  • ISBN-13: 9780324593600
  • Edition: 8th
  • Type: Hardcover
  • Publisher: South-Western College Pub

About The Book

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all... Read more

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