Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

by Michael R. Solomon
  • List Price: $214.80
  • ISBN-10: 0136110924
  • ISBN-13: 9780136110927
  • Edition: 9th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape... Read more

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