Value Creation: The Power of Brand Equity

Value Creation: The Power of Brand Equity

by Ron Strauss
  • List Price: $36.95
  • ISBN-10: 1587992043
  • ISBN-13: 9781587992049
  • Edition: 1st
  • Type: Hardcover
  • Publisher: South-Western Educational Publishing and

About The Book

Why do some companies exhibit long-term financial growth while their competitors show erratic or declining performance? Value Creation: The Power of... Read more

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