Being Direct: Making Advertising Pay

Being Direct: Making Advertising Pay

by Lester Wunderman
  • List Price: $12.95
  • ISBN-10: 1558508341
  • ISBN-13: 9781558508347
  • Edition: 0
  • Type: Paperback
  • Publisher: Adams Media Corp

About The Book

Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business... Read more

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