Being Direct: Making Advertising Pay

Being Direct: Making Advertising Pay

by Lester Wunderman
  • List Price: $12.95
  • ISBN-10: 1558508341
  • ISBN-13: 9781558508347
  • Edition: 0
  • Type: Paperback
  • Publisher: Adams Media Corp

About The Book

Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business... Read more

FINDING THE BEST PRICES

Related Books

Don't Sweat the Small Stuff at Work
  • Year: -0001
  • Edition: 1st
  • Publisher: Hachette Books
  • Type: Paperback
  • ISBN13: 9780786883363
  • ISBN: 0786883367
Advertising & IMC: Principles and Practice, 9th Edition
  • Year: -0001
  • Edition: 9th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132163644
  • ISBN: 0132163640
The Media Handbook: A Complete Guide to Advertising Media...
  • Year: 2006
  • Edition: 4th
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780415873543
  • ISBN: 0415873541