Being Direct: Making Advertising Pay

by Wunderman, Lester

List Price: $12.95
ISBN-10: 1558508341
ISBN-13: 9781558508347

Edition: 0
Type: Paperback
Publisher: Adams Media Corp

About The Book

Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business... Read more

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Being Direct: Making Advertising Pay

About The Book

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