Being Direct: Making Advertising Pay
by Wunderman, Lester- List Price: $12.95
- ISBN-10: 1558508341
- ISBN-13: 9781558508347
- Edition: 0
- Type: Paperback
- Publisher: Adams Media Corp
About The Book
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business... Read more
Related Books
- Year: 2006
- Edition: 4th
- Publisher: Routledge
- Type: Paperback
- ISBN13: 9780415873543
- ISBN: 0415873541
- Year: 2009
- Edition: 4th
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780136079767
- ISBN: 0136079768
- Year: 1998
- Edition: First Printing
- Publisher: Penguin Books
- Type: Paperback
- ISBN13: 9780140269413
- ISBN: 014026941X