
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
by Parente, Donald- List Price: $199.95
- ISBN-10: 0324322712
- ISBN-13: 9780324322712
- Edition: 4th
- Type: Paperback
- Publisher: Cengage Learning
About The Book
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS.... Read more
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