Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

by Parente, Donald
  • List Price: $199.95
  • ISBN-10: 0324322712
  • ISBN-13: 9780324322712
  • Edition: 4th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS.... Read more

FINDING THE BEST PRICES

Related Books

Where Good Ideas Come From: The Natural History of...
  • Year: 2010
  • Edition: 1st
  • Publisher: Riverhead Books
  • Type: Hardcover
  • ISBN13: 9781594487712
  • ISBN: 1594487715
Media Ethics: Cases and Moral Reasoning (8th Edition)
  • Year: 2007
  • Edition: 8th
  • Publisher: Allyn & Bacon
  • Type: Paperback
  • ISBN13: 9780205579709
  • ISBN: 0205579701
Using Qualitative Research in Advertising: Strategies,...
  • Year: 2002
  • Edition: 1st
  • Publisher: Sage Publications, Inc
  • Type: Paperback
  • ISBN13: 9780761923831
  • ISBN: 0761923837