Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

by Parente, Donald
  • List Price: $199.95
  • ISBN-10: 0324322712
  • ISBN-13: 9780324322712
  • Edition: 4th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS.... Read more

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