Advertising Account Planning: A Practical Guide

Advertising Account Planning: A Practical Guide

by Kelley, Larry D.
  • List Price: $116.95
  • ISBN-10: 0765617293
  • ISBN-13: 9780765617293
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in... Read more

FINDING THE BEST PRICES

Related Books

Creative Strategy in Advertising
  • Year: 2003
  • Edition: 10th
  • Publisher: Wadsworth Publishing
  • Type: Paperback
  • ISBN13: 9781439082706
  • ISBN: 1439082707
What Sticks: Why Most Advertising Fails and How to...
  • Year: 2006
  • Edition: 0
  • Publisher: Kaplan Business
  • Type: Hardcover
  • ISBN13: 9781419584336
  • ISBN: 1419584332
The Tipping Point: How Little Things Can Make a Big...
  • Year: 2001
  • Edition:
  • Publisher: Back Bay Books
  • Type: Paperback
  • ISBN13: 9780316346627
  • ISBN: 0316346624