Advertising Account Planning: A Practical Guide

Advertising Account Planning: A Practical Guide

by Larry D. Kelley
  • List Price: $116.95
  • ISBN-10: 0765617293
  • ISBN-13: 9780765617293
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in... Read more

FINDING THE BEST PRICES

Related Books

The Designer's Desktop Manual, 2nd Edition
  • Year: 2010
  • Edition: 2nd
  • Publisher: How Books
  • Type: Paperback
  • ISBN13: 9781440303005
  • ISBN: 1440303002
Advertising Media Planning: A Brand Management Approach
  • Year: 2008
  • Edition: 2nd
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9780765620330
  • ISBN: 0765620332
Hey, Whipple, Squeeze This: A Guide to Creating Great...
  • Year: 2002
  • Edition: 3rd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470190739
  • ISBN: 0470190736