Advertising Account Planning: A Practical Guide

by Larry D. Kelley

List Price: $116.95
ISBN-10: 0765617293
ISBN-13: 9780765617293

Edition: N/A
Type: Hardcover
Publisher: Routledge

About The Book

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in... Read more

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Advertising Account Planning: A Practical Guide

About The Book

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Advertising: Principles & Practice

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The PR Style Guide: Formats for Public Relations Practice

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