Advertising Account Planning: A Practical Guide

Advertising Account Planning: A Practical Guide

by Kelley, Larry D.
  • List Price: $116.95
  • ISBN-10: 0765617293
  • ISBN-13: 9780765617293
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in... Read more

FINDING THE BEST PRICES

Related Books

Engage!: The Complete Guide for Brands and Businesses to...
  • Year: 2011
  • Edition: 1st
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9781118003763
  • ISBN: 1118003764
Persuasion: Reception and Responsibility (Wadsworth...
  • Year: 2004
  • Edition: 11st
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495091592
  • ISBN: 0495091596
What Type Am I? Discover Who You Really Are
  • Year: 1998
  • Edition: First Printing
  • Publisher: Penguin Books
  • Type: Paperback
  • ISBN13: 9780140269413
  • ISBN: 014026941X