The Convergence Crisis: An Impending Paradigm Shift in Advertising

The Convergence Crisis: An Impending Paradigm Shift in Advertising

by Joanna L. Jenkins
  • List Price: $41.95
  • ISBN-10: 1433126060
  • ISBN-13: 9781433126062
  • Edition: New edition
  • Type: Paperback
  • Publisher: Peter Lang Inc., International Academic

About The Book

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first... Read more

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