
Marketing Management: A Customer-Oriented Approach
by Clow, Professor Kenneth E.- List Price: $96.95
- ISBN-10: 1412963125
- ISBN-13: 9781412963121
- Edition: Har/Psc
- Type: Hardcover
- Publisher: Sage Publications, Inc
About The Book
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and... Read more
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