Marketing Management: A Customer-Oriented Approach

Marketing Management: A Customer-Oriented Approach

by Professor Kenneth E. Clow
  • List Price: $96.95
  • ISBN-10: 1412963125
  • ISBN-13: 9781412963121
  • Edition: Har/Psc
  • Type: Hardcover
  • Publisher: Sage Publications, Inc

About The Book

This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and... Read more

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