Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments

by Kerin, Roger A.
  • List Price: $230.00
  • ISBN-10: 0136107060
  • ISBN-13: 9780136107064
  • Edition: 12nd
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that... Read more

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