Marketing Engineering, Revised Second Edition

Marketing Engineering, Revised Second Edition

by Gary L. Lilien
  • List Price: $70.00
  • ISBN-10: 1412022525
  • ISBN-13: 9781412022521
  • Edition: 2nd
  • Type: Paperback
  • Publisher: CreateSpace Independent Publishing Platf

About The Book

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the... Read more

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