Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.

List Price: $210.00
ISBN-10: 0132538962
ISBN-13: 9780132538961

Edition: 5th
Type: Paperback
Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

$145

Communicating at Work: Principles and Practices for...

Year: -0001
Edition: 10th
Publisher: McGraw-Hill Humanities/Social Sciences/L
Type: Paperback
ISBN13: 9780073385174
ISBN: 0073385174

$676

Interviewing: Principles and Practices

Year: 2010
Edition: 13rd
Publisher: McGraw-Hill Education
Type: Paperback
ISBN13: 9780073406817
ISBN: 0073406813

$156

Interplay: The Process of Interpersonal Communication

Year: 2002
Edition: 11st
Publisher: Oxford University Press
Type: Paperback
ISBN13: 9780195379594
ISBN: 0195379594

Integrated Advertising, Promotion, and Marketing Communications

About The Book

Related Books

Communicating at Work: Principles and Practices for...

Interviewing: Principles and Practices

Interplay: The Process of Interpersonal Communication

Sell Your Textbook

Our buyback partners are not buying this book at this time.

Your exchange listing has been submitted and will appear on the site shortly! Thanks for using SlugBooks and good luck selling the book. We will be sending you an email when or if a user is interested in buying your book!

Contact Student Seller

Discourse on Colonialism

What college do you go to?

Our textbook exchange only contains local listings posted by other students. In order to match you with nearby listings select your school.

Log onto Facebook and proceed!