Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.

List Price: $210.00
ISBN-10: 0132538962
ISBN-13: 9780132538961

Edition: 5th
Type: Paperback
Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

$6499

Qualitative Communication Research Methods

Year: 2010
Edition: Third
Publisher: SAGE Publications, Inc
Type: Paperback
ISBN13: 9781412974738
ISBN: 1412974739

$153

Interpersonal Communication: Everyday Encounters

Year: -0001
Edition: 6th
Publisher: Cengage Learning
Type: Paperback
ISBN13: 9780495567646
ISBN: 0495567647

$560

Public Relations Writing and Media Techniques (6th Edition)

Year: 2001
Edition: 6th
Publisher: Pearson
Type: Paperback
ISBN13: 9780205648283
ISBN: 0205648282

Integrated Advertising, Promotion, and Marketing Communications

About The Book

Related Books

Qualitative Communication Research Methods

Interpersonal Communication: Everyday Encounters

Public Relations Writing and Media Techniques (6th Edition)

Sell Your Textbook

Our buyback partners are not buying this book at this time.

Your exchange listing has been submitted and will appear on the site shortly! Thanks for using SlugBooks and good luck selling the book. We will be sending you an email when or if a user is interested in buying your book!

Contact Student Seller

Discourse on Colonialism

What college do you go to?

Our textbook exchange only contains local listings posted by other students. In order to match you with nearby listings select your school.

Log onto Facebook and proceed!