Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

Intercultural Communication in Contexts
  • Year: -0001
  • Edition: 5th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385129
  • ISBN: 0073385123
Organizational Communication: Approaches and Processes
  • Year: 2001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780495898320
  • ISBN: 0495898325
News Reporting and Writing
  • Year: 2011
  • Edition: Tenth
  • Publisher: Bedford/St. Martin's
  • Type: Paperback
  • ISBN13: 9780312618117
  • ISBN: 0312618115