Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

by Kenneth E. Clow
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

Close Encounters: Communication in Relationships
$029

Close Encounters: Communication in Relationships

  • Year: 2010
  • Edition: Third Edition
  • Publisher: SAGE Publications, Inc
  • Type: Paperback
  • ISBN13: 9781412977371
  • ISBN: 1412977371
Communicating About Health: Current Issues and Perspectives
$321

Communicating About Health: Current Issues and Perspectives

  • Year: 2009
  • Edition: Third Edition
  • Publisher: Oxford University Press
  • Type: Paperback
  • ISBN13: 9780195380330
  • ISBN: 0195380339
A First Look at Communication Theory
$643

A First Look at Communication Theory

  • Year: 2011
  • Edition: 8th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073534305
  • ISBN: 0073534307
Close