Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E.- List Price: $210.00
- ISBN-10: 0132538962
- ISBN-13: 9780132538961
- Edition: 5th
- Type: Paperback
- Publisher: Pearson College Div
About The Book
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends... Read more
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