Integrated Advertising, Promotion and Marketing Communications (5th Edition)
by Kenneth E. Clow- List Price: $210.00
- ISBN-10: 0132538962
- ISBN-13: 9780132538961
- Edition: 5th
- Type: Paperback
- Publisher: Prentice Hall
About The Book
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends... Read more
FINDING THE BEST PRICES
Related Books
- Year: -0001
- Edition: 3rd
- Publisher: McGraw-Hill Humanities Social 2008-06-13
- Type: Paperback
- ISBN13: 9780073385051
- ISBN: 0073385050
- Year: -0001
- Edition: 4th
- Publisher: McGraw-Hill
- Type: Textbook Binding
- ISBN13: 9780073385075
- ISBN: 0073385077
- Year: 2011
- Edition: 6th
- Publisher: Cengage Learning
- Type: Hardcover
- ISBN13: 9780495898320
- ISBN: 0495898325
