Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Integrated Advertising, Promotion and Marketing Communications (5th Edition)

by Kenneth E. Clow
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

Communicating About Health: Current Issues and Perspectives
  • Year: 2009
  • Edition: Third Edition
  • Publisher: Oxford University Press
  • Type: Paperback
  • ISBN13: 9780195380330
  • ISBN: 0195380339
Investigating Communication: An Introduction to Research...
  • Year: 1999
  • Edition: 2nd
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780205198269
  • ISBN: 0205198260
Organizational Communication: Approaches and Processes
  • Year: 2011
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780495898320
  • ISBN: 0495898325