Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

The Elements of Style, Fourth Edition
  • Year: -0001
  • Edition: 4th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205309023
  • ISBN: 020530902X
Media and Culture: An Introduction to Mass Communication
  • Year: -0001
  • Edition: Eighth Edition
  • Publisher: Bedford/St. Martin's
  • Type: Paperback
  • ISBN13: 9780312644659
  • ISBN: 0312644655
The Associated Press Stylebook 2009 (Associated Press...
  • Year: 2006
  • Edition: 43rd
  • Publisher: Basic Books
  • Type: Paperback
  • ISBN13: 9780465012626
  • ISBN: 0465012620