Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

Public Relations Writing and Media Techniques (6th Edition)
  • Year: 2001
  • Edition: 6th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205648283
  • ISBN: 0205648282
Persuasion, Social Influence, and Compliance Gaining (4th...
  • Year: 2003
  • Edition: 4th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205698189
  • ISBN: 0205698182
Gendered Lives: Communication, Gender and Culture
  • Year: 2001
  • Edition: 9th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495794165
  • ISBN: 0495794163