Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

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