Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

The Basics of Communication Research (with InfoTrac)...
  • Year: 2007
  • Edition: 1st
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780534507787
  • ISBN: 0534507786
Quantitative Research Methods for Communication: A...
  • Year: -0001
  • Edition: PAP/CDR
  • Publisher: Oxford University Press
  • Type: Paperback
  • ISBN13: 9780195337471
  • ISBN: 0195337476
Interpersonal Conflict
  • Year: 2001
  • Edition: 8th
  • Publisher: McGraw-Hill College
  • Type: Hardcover
  • ISBN13: 9780073385136
  • ISBN: 0073385131