Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.

List Price: $210.00
ISBN-10: 0132538962
ISBN-13: 9780132538961

Edition: 5th
Type: Paperback
Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends... Read more

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Integrated Advertising, Promotion, and Marketing Communications

About The Book

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Qualitative Communication Research Methods

Interpersonal Communication: Everyday Encounters

Gendered Lives: Communication, Gender and Culture

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