Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

Interviewing: Principles and Practices
$676

Interviewing: Principles and Practices

  • Year: 2010
  • Edition: 13rd
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073406817
  • ISBN: 0073406813
The Basics of Communication Research (with InfoTrac)...
$995

The Basics of Communication Research (with InfoTrac)...

  • Year: 2007
  • Edition: 1st
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780534507787
  • ISBN: 0534507786
A First Look at Communication Theory
$257

A First Look at Communication Theory

  • Year: 2003
  • Edition: 8th
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073534305
  • ISBN: 0073534307
Close