Persuasive Advertising: Evidence-based Principles

Persuasive Advertising: Evidence-based Principles

by J. Scott Armstrong
  • List Price: $99.99
  • ISBN-10: 1403913439
  • ISBN-13: 9781403913432
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert... Read more

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