Persuasive Advertising: Evidence-based Principles
by J. Scott Armstrong- List Price: $99.99
- ISBN-10: 1403913439
- ISBN-13: 9781403913432
- Edition: N/A
- Type: Hardcover
- Publisher: Palgrave Macmillan
About The Book
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert... Read more
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