Persuasive Advertising: Evidence-based Principles

Persuasive Advertising: Evidence-based Principles

by J. Scott Armstrong
  • List Price: $99.99
  • ISBN-10: 1403913439
  • ISBN-13: 9781403913432
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert... Read more

FINDING THE BEST PRICES

Related Books

Framework for Marketing Management (5th Edition)
  • Year: 2003
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132539302
  • ISBN: 0132539306
Advertising and Promotion: An Integrated Marketing...
  • Year: -0001
  • Edition: 9th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073404868
  • ISBN: 0073404861
Marketing Research: An Applied Orientation
  • Year: 2007
  • Edition: 6th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780136085430
  • ISBN: 0136085431