Strategic Brand Management (3rd Edition)

Strategic Brand Management (3rd Edition)

by Kevin Lane Keller
  • List Price: $223.20
  • ISBN-10: 0131888595
  • ISBN-13: 9780131888593
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Pearson

About The Book

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a... Read more

FINDING THE BEST PRICES

Related Books

Marketing Research
  • Year: 2011
  • Edition: 9th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9781118074619
  • ISBN: 1118074610
Strategic Market Management
  • Year: 2009
  • Edition: 9th
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470317242
  • ISBN: 0470317248
Basic Marketing Research (3rd Edition)
  • Year: 2008
  • Edition: 3rd
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136037903
  • ISBN: 0136037909