Strategic Brand Management (3rd Edition)

Strategic Brand Management (3rd Edition)

by Kevin Lane Keller
  • List Price: $223.20
  • ISBN-10: 0131888595
  • ISBN-13: 9780131888593
  • Edition: 3rd
  • Type: Mass Market Paperback
  • Publisher: Prentice Hall

About The Book

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a... Read more

FINDING THE BEST PRICES

Related Books

Social Media Marketing
  • Year: 2012
  • Edition: 1st
  • Publisher: Prentice Hall
  • Type: Paperback
  • ISBN13: 9780132551793
  • ISBN: 0132551799
International Marketing
  • Year: 2010
  • Edition: 15th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073529943
  • ISBN: 007352994X
The Open Brand: When Push Comes to Pull in a Web-Made World
  • Year: 2008
  • Edition: 1st
  • Publisher: New Riders
  • Type: Paperback
  • ISBN13: 9780321544230
  • ISBN: 0321544234