Strategic Market Management

Strategic Market Management

by David A. Aaker
  • List Price: $35.99
  • ISBN-10: 0470317248
  • ISBN-13: 9780470317242
  • Edition: 9th
  • Type: Paperback
  • Publisher: Wiley

About The Book

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. ... Read more

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