
Strategic Market Management
by Aaker, David A.- List Price: $140.95
- ISBN-10: 0470317248
- ISBN-13: 9780470317242
- Edition: 9th
- Type: Paperback
- Publisher: Wiley
About The Book
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. ... Read more
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