new strategies to transformcorporate revenue performance and ignite outsized revenue growth.Today's predominant sales and marketing model is at best obsoleteand at worst totally dysfunctional. This book offers a completelynew operating methodology based on a sales and marketing approachthat recognizes the global technological, cultural, and mediachanges that have forever transformed the process of buying andselling. The dysfunctional state of today's corporate revenuecreation model results in trillions of dollars in lost growthopportunities. Revenue Disruption examines the problems of thecurrent model and offers real-world solutions for fixing them. Itlays out a detailed plan that businesspeople and companies can useto fundamentally transform their sales and marketing performance towin this century's revenue battle.

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