Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures (Marketing Sales Handbooks)

Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures (Marketing Sales Handbooks)

by II, Gordon C. Bruner
  • List Price: $189.95
  • ISBN-10: 0877572909
  • ISBN-13: 9780877572909
  • Edition: 1st
  • Type: Hardcover
  • Publisher: South-Western Educational Pub

About The Book

Marketing Scales Handbook: A Compilation of Multi-Item Measures, the third volume of the series, is the largest book of its kind ever published. This... Read more

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