Services Marketing (5th Edition)

Services Marketing (5th Edition)

by Valarie A. Zeithaml
  • List Price: $236.00
  • ISBN-10: 0073380938
  • ISBN-13: 9780073380933
  • Edition: 5th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of... Read more

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