Services Marketing (5th Edition)
by Valarie A. Zeithaml- List Price: $236.00
- ISBN-10: 0073380938
- ISBN-13: 9780073380933
- Edition: 5th
- Type: Hardcover
- Publisher: McGraw-Hill/Irwin
About The Book
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of... Read more
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