Services Marketing (5th Edition)

Services Marketing (5th Edition)

by Valarie A. Zeithaml
  • List Price: $236.00
  • ISBN-10: 0073380938
  • ISBN-13: 9780073380933
  • Edition: 5th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of... Read more

FINDING THE BEST PRICES

Related Books

Advertising and Promotion: An Integrated Marketing...
  • Year: -0001
  • Edition: 9th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073404868
  • ISBN: 0073404861
Marketing: Real People, Real Choices (7th Edition)
  • Year: 2002
  • Edition: 7th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132176842
  • ISBN: 013217684X
Contemporary Advertising
  • Year: 2010
  • Edition: 13rd
  • Publisher: McGraw-Hill Education
  • Type: Loose Leaf
  • ISBN13: 9780073530031
  • ISBN: 0073530034