Services Marketing (5th Edition)

Services Marketing (5th Edition)

by Valarie A. Zeithaml
  • List Price: $236.00
  • ISBN-10: 0073380938
  • ISBN-13: 9780073380933
  • Edition: 5th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of... Read more

FINDING THE BEST PRICES

Related Books

Basic Marketing Research
  • Year: -0001
  • Edition: 7th
  • Publisher: South-Western College Pub
  • Type: Hardcover
  • ISBN13: 9781439041390
  • ISBN: 1439041393
Retail Management: A Strategic Approach (11th Edition)
  • Year: 2008
  • Edition: 11st
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136087588
  • ISBN: 0136087582
Consumer Behavior with DDB LifeStyle Study Data Disk...
  • Year: -0001
  • Edition: 11st
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780077294106
  • ISBN: 0077294106