Services Marketing (5th Edition)

Services Marketing (5th Edition)

by Valarie A. Zeithaml
  • List Price: $52.39
  • ISBN-10: 0073380938
  • ISBN-13: 9780073380933
  • Edition: 5th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of... Read more

FINDING THE BEST PRICES

Related Books

Management of a Sales Force
  • Year: 2007
  • Edition: 12nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073529776
  • ISBN: 007352977X
Strategic Marketing Problems: Cases and Comments (12th...
  • Year: 2009
  • Edition: 12nd
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136107064
  • ISBN: 0136107060
Essentials of Marketing Research (with Qualtrics Card)
  • Year: 2009
  • Edition: 4th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781439047545
  • ISBN: 1439047545