Services Marketing (5th Edition)

Services Marketing (5th Edition)

by Valarie A. Zeithaml
  • List Price: $236.00
  • ISBN-10: 0073380938
  • ISBN-13: 9780073380933
  • Edition: 5th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of... Read more

FINDING THE BEST PRICES

Related Books

Retail Management: A Strategic Approach (11th Edition)
  • Year: 2008
  • Edition: 11st
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136087588
  • ISBN: 0136087582
Advertising, Promotion, and Other Aspects of Integrated...
  • Year: -0001
  • Edition: 8th
  • Publisher: South-Western College Pub
  • Type: Hardcover
  • ISBN13: 9780324593600
  • ISBN: 0324593600
Framework for Marketing Management (5th Edition)
  • Year: 2003
  • Edition: 5th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780132539302
  • ISBN: 0132539306