
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System
by Kotler, Philip- List Price: $104.00
- ISBN-10: 0787984965
- ISBN-13: 9780787984960
- Edition: 1st
- Type: Hardcover
- Publisher: Jossey-Bass Inc Pub
About The Book
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the... Read more
Related Books

- Year: 2003
- Edition: 12nd
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780132109864
- ISBN: 0132109867

- Year: -0001
- Edition: 10th
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073530055
- ISBN: 0073530050

- Year: 2008
- Edition: 12nd
- Publisher: Pearson College Div
- Type: Hardcover
- ISBN13: 9780136107064
- ISBN: 0136107060