Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

by Philip Kotler
  • List Price: $100.00
  • ISBN-10: 9780787984960
  • ISBN-13: 9780787984960
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the... Read more

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