Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

by Kotler, Philip
  • List Price: $104.00
  • ISBN-10: 0787984965
  • ISBN-13: 9780787984960
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass Inc Pub

About The Book

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the... Read more

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