Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

by Philip Kotler
  • List Price: $104.00
  • ISBN-10: 0787984965
  • ISBN-13: 9780787984960
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the... Read more

FINDING THE BEST PRICES

Related Books

Basic Marketing Research (with Qualtrics Printed Access...
  • Year: 2009
  • Edition: 7th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9781439041390
  • ISBN: 1439041393
Principles of Marketing (14th Edition)
  • Year: 2011
  • Edition: 14th
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780132167123
  • ISBN: 0132167123
Selling Today (12th Edition)
  • Year: 2011
  • Edition: 12nd
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780132109864
  • ISBN: 0132109867