Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System
by Kotler, Philip- List Price: $104.00
- ISBN-10: 0787984965
- ISBN-13: 9780787984960
- Edition: 1st
- Type: Hardcover
- Publisher: Jossey-Bass Inc Pub
About The Book
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the... Read more
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