Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Tellis, Gerard J.- List Price: $78.00
- ISBN-10: 0761922539
- ISBN-13: 9780761922537
- Edition: 1st
- Type: Kindle Edition
- Publisher: SAGE Publications, Inc
About The Book
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising... Read more
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