
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Katz, Helen- List Price: $48.95
- ISBN-10: 0415873541
- ISBN-13: 9780415873543
- Edition: 4th
- Type: Paperback
- Publisher: Routledge
About The Book
The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations... Read more
Related Books

- Year: -0001
- Edition: 2nd
- Publisher: Wiley-Blackwell
- Type: Paperback
- ISBN13: 9781405192040
- ISBN: 1405192046

- Year: 2001
- Edition: 6th
- Publisher: Wadsworth Publishing
- Type: Paperback
- ISBN13: 9780495569879
- ISBN: 0495569879

- Year: 2011
- Edition: Seventh
- Publisher: Bedford/St. Martin's
- Type: Plastic Comb
- ISBN13: 9780312560799
- ISBN: 0312560796