Advertising Creative: Strategy, Copy, and Design

Advertising Creative: Strategy, Copy, and Design

by Thomas (Tom) B. Altstiel
  • List Price: $85.00
  • ISBN-10: 1412974917
  • ISBN-13: 9781412974912
  • Edition: Second Edition
  • Type: Paperback
  • Publisher: Sage Publications, Inc

About The Book

"Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid... Read more

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