
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by Aaker, David A.- List Price: $30.00
- ISBN-10: 0743249380
- ISBN-13: 9780743249386
- Edition: First Edition
- Type: Hardcover
- Publisher: Free Press
About The Book
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to... Read more
Related Books

- Year: 2003
- Edition: 12nd
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780132109864
- ISBN: 0132109867

$1872
Consumer Behavior
- Year: 2008
- Edition: 10th
- Publisher: Prentice Hall
- Type: Hardcover
- ISBN13: 9780135053010
- ISBN: 0135053013

$2695
Contemporary Advertising
- Year: 2010
- Edition: 13rd
- Publisher: McGraw-Hill Education
- Type: Loose Leaf
- ISBN13: 9780073530031
- ISBN: 0073530034