Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by Aaker, David A.
  • List Price: $30.00
  • ISBN-10: 0743249380
  • ISBN-13: 9780743249386
  • Edition: First Edition
  • Type: Hardcover
  • Publisher: Free Press

About The Book

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to... Read more

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