Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker
  • List Price: $30.00
  • ISBN-10: 0743249380
  • ISBN-13: 9780743249386
  • Edition: Reprint
  • Type: Hardcover
  • Publisher: Free Press

About The Book

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to... Read more

FINDING THE BEST PRICES

Related Books

Consumer Behavior
  • Year: 2009
  • Edition: 9th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073404769
  • ISBN: 0073404764
Marketing Research (6th Edition)
  • Year: 2009
  • Edition: 6th
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136027041
  • ISBN: 0136027040
Marketing: An Introduction (10th Edition)
  • Year: 2010
  • Edition: 10th
  • Publisher: Prentice Hall
  • Type: Paperback
  • ISBN13: 9780136102434
  • ISBN: 0136102433