Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Robert G. Cooper
  • List Price: $29.95
  • ISBN-10: 0738204633
  • ISBN-13: 9780738204635
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Basic Books

About The Book

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert... Read more

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