
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
by Cooper, Robert G.- List Price: $29.95
- ISBN-10: 0738204633
- ISBN-13: 9780738204635
- Edition: 3rd
- Type: Paperback
- Publisher: Basic Books
About The Book
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert... Read more
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