Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

by Roland Rust
  • List Price: $53.00
  • ISBN-10: 0684864665
  • ISBN-13: 9780684864662
  • Edition: First Printing
  • Type: Hardcover
  • Publisher: Free Press

About The Book

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in... Read more

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