Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

by Zeithaml, Valarie A.
  • List Price: $53.00
  • ISBN-10: 0684864665
  • ISBN-13: 9780684864662
  • Edition: First Printing
  • Type: Kindle Edition
  • Publisher: Free Press

About The Book

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in... Read more

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