Marketing Research

Marketing Research

by A. Parasuraman
  • List Price: $347.95
  • ISBN-10: 0618660631
  • ISBN-13: 9780618660636
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: South-Western College Pub

About The Book

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology,... Read more

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