Interactive Services Marketing
by Fisk, Raymond P.- List Price: $266.95
- ISBN-10: 0618641807
- ISBN-13: 9780618641802
- Edition: 3rd
- Type: Paperback
- Publisher: South-Western College Pub
About The Book
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology.... Read more
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