Interactive Services Marketing

Interactive Services Marketing

by Raymond P. Fisk
  • List Price: $266.95
  • ISBN-10: 0618641807
  • ISBN-13: 9780618641802
  • Edition: 3rd
  • Type: Paperback
  • Publisher: South-Western College Pub

About The Book

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology.... Read more

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