Consumer Behavior
by Peter, J. Paul- List Price: $274.33
- ISBN-10: 0073404764
- ISBN-13: 9780073404769
- Edition: 9th
- Type: Hardcover
- Publisher: McGraw-Hill Education
About The Book
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the... Read more
Related Books
- Year: -0001
- Edition: 11st
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780073404844
- ISBN: 0073404845
- Year: 2008
- Edition: 5th
- Publisher: Pearson
- Type: Paperback
- ISBN13: 9780132336536
- ISBN: 0132336537
- Year: 2001
- Edition: 2nd
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780077386436
- ISBN: 0077386434