Consumer Behavior
by Peter, J. Paul- List Price: $274.33
- ISBN-10: 0073404764
- ISBN-13: 9780073404769
- Edition: 9th
- Type: Hardcover
- Publisher: McGraw-Hill Education
About The Book
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the... Read more
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