Consumer Behavior

Consumer Behavior

by J. Paul Peter
  • List Price: $201.45
  • ISBN-10: 0073404764
  • ISBN-13: 9780073404769
  • Edition: 9th
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the... Read more

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